3 Tips for Planting the Seeds for Successful CSR


Whether your company is large or small, it is vital to take a step back and examine how you can give back through Corporate Social Responsibility (CSR) efforts.

At ERA Real Estate, we’ve chosen to dedicate our time and money over the past several years to the Muscular Dystrophy Association, and we couldn’t be more proud of this partnership. In fact, this year we reinvigorated our affiliation by launching the ERA MDA Summer Camp Challenge – we’re on our way to sending 1,000 deserving kids to camp for an experience they’ll never forget!

Here are three tips for planting the proverbial seeds for successful CSR:

  • Choose a cause that makes sense for YOU. And by “you,” we mean your employees, too. Whether it’s an organization that fits well with what your brand stands for or a charity that’s near and dear to the hearts of your team (or ideally, a combination of the two), be certain it’s something you’ll feel passionate about in the long-term. Once you plant the seeds, you want the program to grow stronger with time.
  • Don’t limit yourself. If you can’t pick one organization and want to spread the love, don’t force it. Choose a cause rather than a specific organization! For example, declare your support for education – then you can help a variety of schools, literacy programs, etc. while staying focused under a cause umbrella.
  • Genuinely encourage participation. Maybe you choose a couple days each year for the office to shut down so your team can volunteer as a group. Or you offer employees a certain number of hours to use as volunteer time so they can take advantage of opportunities that occur during the work day. Or you offer to match the funds raised by employees through their own efforts. The opportunities are truly endless – scale them to your company’s size and capabilities and you have a recipe for success!

Have you launched a successful CSR program at your company? Or are you an ERA broker/owner who is extending our MDA partnership into your own firm (we know there are lots of you!)? Tell us about your efforts in the comments or on Facebook and Twitter!