4 Top Tips to Creating a Reliable Support Staff: One ERA Company’s Secret to Success


Under Joel Ament’s leadership, over the last two decades, ERA Advantage Realty has achieved significant and measurable success. Joel credits its profitability in large part to the reliable and professional support team he cultivated to help his company deliver on their promise of being a full service real estate brokerage.

Getting Started

Joel made sure ERA Advantage stood apart from other brokerages claiming to be “full-service” by creating a company that truly offered the full range of services necessary for consumers to complete the home buying or selling process. He recruited some of his support staff from outside the real estate industry in an effort to ensure he offers ERA Advantage customers the services of the best and most qualified professionals in each area.

Establishing Roles

Once the group of “very dedicated, very professional” support staffers was chosen, they wasted no time jumping in to help the sales team with everything from technology to marketing challenges. The team’s consistent work ethic and positive attitudes make everyone in the office feel welcome and empowered.

Maintaining Motivation

The support staff at ERA Advantage plays a huge role in helping brokers and agents stay motivated. They organize training, host office events and plan company-wide check-in meetings to keep the sales force happy and up-to-date with the latest and greatest real estate tools, tricks and technologies.

What’s your “secret” to success? Let us know in the comments, or share your ideas via Facebook or Twitter at @ASmarterERA.


Image from ERA Advantage Realty, Inc.

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ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 36,000 brokers and sales associates and approximately 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.