TeamERA’s senior vice president of marketing, Dawn Perry, recently shared five of her expert marketing tips with the readers of REALTOR Magazine online. She notes that “marketers must constantly balance tech and touch to create lasting, fruitful relationships” and touches upon thinking beyond business cards and online listings distribution. For example, one of our favorite tips is:

  • Go Pro(fessional): Today’s crowded media landscape means standing out is critical to getting ahead. It also means that high-quality photos for your listings are not a “nice to have”; they are absolutely expected by today’s discerning consumer. Make video tours a standard part of your listings. Then, up your game with the 3-D touring capabilities available with a Matterport camera. Add drone footage to provide a unique point of view. Then, take your videos to the next level with an introductory video about you to convey authenticity, a client testimonial or two to provide ratings feedback, and a video tour of the neighborhood to demonstrate your local market expertise. Media matters, so make yours matter the most.”

Learn more about Dawn’s insights in the full article here, and let us know which resonates most with you in the comments below!

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Melissa feels at home writing – in her role as director of public relations and internal communications for ERA Real Estate and as co-editor of Owning the Fence. With more than 20 years of experience in corporate communications, she provides a new spin on a variety of topics. If she could live anywhere, she’d pack her bags for Southern Italy in a heartbeat.