6 Social Media Tips for Successful Leaders


A recent article on Inc.com highlighted six tips from leadership consultant Lolly Daskal on using social media to your advantage as a strong leader. Daskal suggests that strategy and confidence are key – and we happen to agree.

In a world where so many potential home buyers and sellers, and even potential agents, are engrossed in social media, it’s important to execute your social presence efficiently in order to stand out. Two of our favorite tips from the piece are:

  • Analysis. Choose your social channels wisely – think in terms of effectiveness and ROI. Remember, the value of leveraging your social media is key for your business functions.”
  • Community. Take the time to build community and get to know your people. The result? A long-lasting relationship on two levels: social media and ‘real life.’”

Take a look through Daskal’s other tips here, and let us know what you think on Facebook or Twitter…because what better place to continue the conversation than there?

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ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 36,000 brokers and sales associates and approximately 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.