Dynamic Facebook content that starts in your pocket, according to Facebook’s Creative Shop leader Kelly Stonelake. During last month’s Inman Connect conference, she shared a number of apps that can dress up smart phone photos as a way to “breakthrough” online clutter and boost engagement.

  • Facebook Live – allows you to broadcast a video real time within the Facebook platform
  • Facebook Photo Carousel – a photo option that allows you to show images in a horizontal filmstrip
  • Legend – allows you to animate words on a photo or video
  • Hyperlapse from Instagram – allows you to stabilize moving video for a more enjoyable and professional presentation.

You can watch Kelly’s presentation in this video from the Inman Connect conference. We’ve also created a graphics of a few of Kelly’s “recipes” below.  Which ones will you try? Let us know in the comments section!





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Melissa feels at home writing – in her role as director of public relations and internal communications for ERA Real Estate and as co-editor of Owning the Fence. With more than 20 years of experience in corporate communications, she provides a new spin on a variety of topics. If she could live anywhere, she’d pack her bags for Southern Italy in a heartbeat.