This week we were excited to announce the promotion of TeamERA’s own Dawn Perry to Senior Vice President of Marketing! Dawn has been a driving force for ERA throughout the past seven years, previously serving as Vice President of Brand Marketing.

In her new position, Dawn will oversee all marketing and communication initiatives with a goal of driving leads to affiliates, building brand awareness and delivering brand value. She will lead strategy development for key marketing initiatives including national advertising, event marketing, product and program marketing as well as PR and internal communications, all with the goal of fostering market share growth.

As Sue Yannaccone, our president & CEO said, “Dawn Perry has a proven track record in developing and executing effective marketing programs across multiple platforms and audiences. She is extremely well-positioned to leverage her marketing savvy, keen analytical mind and in-depth knowledge of our programs and platforms to support future growth for the ERA brand, brokers and sales agents.”

You can read the full press release announcing Dawn’s new position here, and share your congratulations in the comments below!

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Melissa feels at home writing – in her role as director of public relations and internal communications for ERA Real Estate and as co-editor of Owning the Fence. With more than 20 years of experience in corporate communications, she provides a new spin on a variety of topics. If she could live anywhere, she’d pack her bags for Southern Italy in a heartbeat.