Home Selling Tips: Don’t Keep Your Home a Secret


Thanks to our friends at ERA American Realty of Northwest Florida, I recently learned about “secret homes.” According to Mary Plummer from the company’s Shalimar office, a secret home is one that is hidden from potential buyers because it is priced incorrectly.

In the video below, Mary offers suggestions on how to reach available buyers and what to consider when pricing your home so that it is in line with current market conditions. She also discusses the four aspects that will sell a home: price, location, condition and marketing, and how your real estate professional can help you navigate the aspects you can control.

Take a look at this quick video to learn more.

photo credit: blmiers2 via photopin cc