Sue Yannaccone on Embracing the Power of “What If”


Our president & CEO Sue Yannaccone was recently interviewed for a Secret Lives of Real Estate podcast, from REAL Trends in partnership with Quantum Digital. She shared her experience growing through the ranks of commercial real estate and into her roles at ERA, beginning as COO, and talked about the opportunities and challenges currently facing real estate professionals.

In discussing some of her favorite inspirational quotes, which you’ve seen us share on ERA’s social media channels lately, Sue said, “Embrace the power of ‘what if?’ That’s the way I approach life, and I encourage others to do so.”

We encourage you to listen to Sue’s conversation with Eric Cosway, below, and to share any questions or comments for Sue below!

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Melissa feels at home writing – in her role as director of public relations and internal communications for ERA Real Estate and as co-editor of Owning the Fence. With more than 20 years of experience in corporate communications, she provides a new spin on a variety of topics. If she could live anywhere, she’d pack her bags for Southern Italy in a heartbeat.