Understand the Branding Process & Getting It Right


Branding yourself as a real estate professional is an important part of helping your business thrive. It lets clients know what you’re offering and why they should hire you instead of a competitor.

Understanding the personal branding process is the first step, whether you’re starting a new brand or trying to re-launch an existing brand. Coming up with a brand gives you a chance to tell your brand’s story. You’ll need to think about things such as what makes your brand unique, how it started, what problem your brand can solve and what inspired you to create it. The more interesting you make this story, the more you’ll attract potential clients with ease.

Along with having a good story to tell, you’ll need to follow some other steps as well. These include:

  • Sizing up the competition. Look at how local competitors market their business, then think outside the box about how you can market your own brand in ways that differ from them.
  • Defining your brand. Determine your key demographic first, then think about what they might need in terms of real estate services. Also consider what your brand’s values are and what sets you apart from the competition. This is s vital part of understanding the personal branding process.
  • Naming your brand. Think of names that clients will remember easily, instead of trying to be as creative as possible.
  • Creating your logo. Hire a designer to come up with a logo that provides a lot of visual appeal.
  • Getting the word out. Promote your brand online and offline by including your name and logo on printed materials, handing out business cards and creating a strong online presence.

Want to build your business while being part of a highly successful real estate team? Join ERA Real Estate, and visit us on Facebook.

Photo: Naypong via Freedigitalphotos.net

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ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 36,000 brokers and sales associates and approximately 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.