Welcome, ERA iRealty!

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Introducing one of the newest members of TeamERA, ERA iRealty!

Led by Daniel C. Eng, Kelley Liu and Trang Dang-Le, the company serves a predominantly international client niche. Its roster of sales associates collectively speaks over 10 languages among them Chinese, Vietnamese, Japanese, Hindi, Spanish and Korean. Last year the brokerage’s 25 independent sales associates were responsible for $40 million in sales volume.

“The iRealty leadership team’s founding vision to leverage technology to enhance the productivity of a younger cadre of real estate professionals not only aligns with today’s connected consumer, it also aligns perfectly with ERA®’s strategic approach to growth,” said Sue Yannaccone, president and CEO of ERA Real Estate. “We are excited to tap into iRealty’s connections to the Asian market domestically as well as their international client base and expand ERA’s service area to this growing market segment.”

Eng also weighed in with his thoughts around the affiliation, “As a relatively young firm, we see tremendous value in ERA’s systems, tools and technology to enhance productivity of our existing sales associates and help us recruit new sales associates. As we looked at our 10-year plan and how we would fulfill our promise to agents, we knew that aligning with a forward-facing brand known for its legacy of innovation would support our vision.”

Liu added, “With a firm position in the Asian-American market segment, we see great opportunity to expand our service to additional clients in the first-time, move-up, luxury and relocation segments to fuel growth in the coming years. Our goal is to grow, and we look forward to becoming part of ERA’s collaborative culture where we can all grow together.”

“To date, much of our business has come through referrals and part of our growth strategy is to focus on acquiring listings,” said Dang-Le. “ERA’s robust marketing suite will play a key role in assisting our sales associates in building their business by representing sellers as well as buyers.”

Welcome, ERA iRealty – we’re thrilled to have you join the team!

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Melissa feels at home writing – in her role as director of public relations and internal communications for ERA Real Estate and as co-editor of Owning the Fence. With more than 20 years of experience in corporate communications, she provides a new spin on a variety of topics. If she could live anywhere, she’d pack her bags for Southern Italy in a heartbeat.

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